oPEN THE GATES

Brief:

Make Depop the talk of the town once again for those who have forgotten or dismissed them. Create a campaign focused on getting people talking, that lets them know that Depop is the most exciting, relevant, and inspirational place to buy and sell circular fashion.

Problem:

Gatekeeping in fashion happens when people flaunt their style but refuse to share where they got it, creating exclusivity and hierarchy in the fashion community.

Solution:

Depop introduces a reverse-image search feature to help users find the exact items they’re looking for, ending gatekeeping.

In cooporation with:

Sofie Muller, Villads Marrot, Jens Høll Søren Hollerup