Sammen synger vi festen i gang

Brief:

Based on this year's theme, a tagline and a concept must be developed that can be applied across all elements.Additionally, a concrete proposal for an activation is required—one that engages the target audience in the lead-up to the Danish Melodi Grand Prix.

Objective:

Danes should feel inspired to watch the Danish Melodi Grand Prix and have a festive evening with family or friends.

Solution:

We bring viewers together around music in the weeks leading up to the Melodi Grand Prix with a karaoke app that unify’s singing, competition, and a sense of community.

In cooporation with:

Amanda Fellov, Anna Schwartz,Anne Sophie Nielsen, Karl Stenström, Helene Hayman, Sofie Mai